South Africa's First GEO + SEO + SEM Agency — 312% avg. traffic growth

Get Found on Google
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Your competitors are optimising for 2020's Google. We're optimising for 2026's AI search. We combine Google Ads, SEO, and Generative Engine Optimization to get your brand visible on Google, AI Overviews, ChatGPT, and Perplexity — all POPIA-compliant, from R2,500/month.

Organic Traffic Growth+287%
0
Avg. CTR
0
ROAS
0
CPA Reduction
Average across SA client campaigns (Google + AI channels), 2025–2026
POPIA-COMPLIANT & AI-READY CAMPAIGNS — EVERY TIER
Opt-In Consent Management
Section 69 Direct Marketing
Data Subject Rights
April 2025 Amendments
Trusted by South African businesses preparing for AI-driven search
Our Services

Search Everywhere Optimization

Google + AI Overviews + ChatGPT + Perplexity + YouTube + social — your customers search everywhere. Every service is engineered for measurable ROI across all channels, POPIA-compliant from day one.

Flagship Service
01

Generative Engine Optimization (GEO)

Get your brand cited by AI. We optimise your content, structured data, and authority signals so you appear in Google AI Overviews, ChatGPT, Perplexity, and Gemini — plus full technical SEO audits and Core Web Vitals.

AI Overviews · ChatGPT · Perplexity · Gemini AI + SEO Integrated
02

Google Ads Management

Expert campaign architecture, keyword strategy, bid management, and ongoing optimisation — with POPIA-compliant remarketing audiences and consent-based targeting.

Search · Display · Shopping POPIA Compliant
03

Performance Max

Leverage Google's full inventory with AI-powered campaigns. We configure audience signals and asset groups with proper consent management and data processing controls.

AI-Optimised · Full Funnel Consent Managed
04

SEO Content Strategy

Keyword research, topical authority, and content calendars optimised for both search rankings and AI citation. We build content that Google ranks and AI engines reference — with compliant lead capture built in.

Research · Strategy · Authority Opt-In Capture
05

Conversion Rate Optimisation

Landing page audits, A/B testing, and form optimisation. Every conversion path is designed with POPIA-compliant consent flows and purpose-specific data collection.

A/B Testing · UX · Analytics Consent Flows
06

Analytics & Attribution

GA4 setup with consent mode, server-side tagging, and privacy-first attribution. Track conversions without compromising POPIA compliance or data subject rights.

GA4 · GTM · Dashboards Privacy-First
Powered by Claude

Built on Anthropic's Frontier AI

Most platforms bolt a chatbot onto old software. We rebuilt our engine on Claude — the same frontier AI reshaping how people search. It reads your data, tracks how AI engines cite you, and writes content designed to be cited back.

01 / ASSISTANT

Ask your data anything

A built-in Claude assistant answers questions about your own rankings, keywords, competitors and AI citations — grounded only in your data, never guesswork.

> Which keywords dropped this week?
02 / CITATION RADAR

AI-citation intelligence

Claude analyses how ChatGPT, Perplexity, Gemini and Google AI Overviews describe your brand — so you know exactly where you’re cited, where you’re invisible, and which competitors are winning the answer.

03 / CONTENT ENGINE

Content engineered to be cited

Content briefs, meta tags and social copy are generated by Claude and structured the way AI engines prefer — so when a customer asks an AI about your industry, your brand is the answer.

Member of the Anthropic Partner NetworkBuilt with Claude · your data stays yours
Our Process

How We Engineer Your Growth

A systematic approach to dominating Google and AI search — refined across dozens of South African campaigns, POPIA-compliant from step one.

01

Discovery & AI Visibility Audit

Deep-dive into your market, competitors, and current performance across Google and AI engines. We audit your visibility in AI Overviews, ChatGPT, and Perplexity — plus a full POPIA compliance review.

02

Strategy & Architecture

Custom campaign architecture spanning Google Ads, SEO, and GEO — with POPIA-compliant consent management, structured data strategy, and AI-citation content frameworks built in from day one.

03

Launch & Optimize Everywhere

Campaigns go live across Google and AI channels with compliant tracking, consent-based remarketing, and daily optimisation. Your content starts getting cited by AI engines while your ads drive immediate leads.

04

Scale & Report

Proven winners get scaled. Monthly reports include Google rankings, AI citation tracking, POPIA compliance status, and ROI metrics across all channels. Full transparency, always.

Proven Results

Numbers That Speak Louder

Real results from real South African businesses — across Google, AI search, and paid channels. All fully POPIA-compliant.

4.2x
Average ROAS
-47%
Avg. CPA Reduction
312%
Avg. Traffic Growth
3+
AI Platforms Covered
FinTech · Digital Vault
R690 subscription product scaled to 300+ monthly signups — fully compliant
R89
Cost Per Signup
6.8x
ROAS
8.2%
Conversion Rate
Content Publisher · South Africa
whatthewordsays.org grew from ~1,400 to ~12,700 monthly visitors in a year with a GEO + SEO programme
8.8×
Visitors, Year-on-Year
12,708
Monthly Visitors (May ’26)
All of 2025, in 5 Months
AI-Ready. POPIA-Compliant. Every Campaign.

Since the April 2025 amendments, the rules for digital marketing in South Africa have never been stricter — and the search landscape has never changed faster. We build POPIA consent management and AI-optimised content into every campaign, so you stay compliant and visible as search shifts to AI.

Read our full POPIA approach
Pricing

GEO + SEO + SEM Packages for Every Stage

Whether you're an SME learning the ropes or an enterprise scaling hard — every package includes AI search optimization and full POPIA compliance.

SME Tier 1
Foundations
Learn the fundamentals. Build your first campaign — the right way.
R2,500
per month · no ad spend minimum
Education & Support
  • Monthly 1-on-1 coaching session (60 min)
  • Google Ads Fundamentals video course access
  • Keyword research workshop + starter keyword list
  • Campaign setup walkthrough (done-with-you)
  • Monthly performance review + learning plan
AI Skills · Powered by Claude
  • Using Claude for your business — intro coaching module
  • Marketing prompt starter pack (content, email, social)
  • AI citation check on your domain (Claude-powered)
POPIA Compliance Included
  • POPIA marketing compliance checklist for your business
  • Opt-in consent form template (Section 69 compliant)
  • Privacy policy review for your website
Start Learning
SME Tier 3
Accelerator
Full management with hands-on training. Graduate to expert-level.
R10,000
per month + ad spend
Full Management + Education
  • Google Ads: up to 4 campaigns fully managed
  • Weekly coaching sessions (45 min each)
  • Performance Max fundamentals course
  • Full GEO audit: AI Overviews, ChatGPT & Perplexity visibility + implementation
  • Competitor analysis + market positioning workshop
  • Monthly strategy report with learning annotations
  • Priority WhatsApp + email support
AI Skills · Powered by Claude
  • Build your own AI workflows + advanced prompt engineering
  • AI Assistant + competitor citation intelligence
  • Full Claude content suite — briefs, meta & social at priority limits
  • Custom prompt library tuned to your brand
Full POPIA Shield
  • Complete POPIA marketing compliance audit
  • Consent management system (forms, email, SMS)
  • Privacy policy drafting for digital channels
  • Information Officer guidance + compliance framework
  • Quarterly compliance review + updates
Accelerate Now
Why We Educate, Not Just Execute
Most SMEs don't need another agency that sends monthly invoices and confusing reports. You need to understand your marketing, make informed decisions, and eventually take control. Every SME package is designed to teach you the skills while we deliver the results.
  • Understand what you're paying for — every rand, every click
  • Learn to read your own Google Ads dashboard with confidence
  • Know exactly what POPIA requires for your specific business
  • Graduate from "done-with-you" to "done-by-you" — including AI search skills for 2026 and beyond
  • Access our SME resource library: templates, checklists, video guides
73%
of SA SMEs unsure about POPIA requirements
R10M
Maximum fine for POPIA non-compliance
4.6%
Avg. lead conversion for service businesses
80%+
of searches now end in zero clicks — AI is changing discovery
Not sure which package fits your business?

Tell us about your goals and we'll recommend the right plan — no obligation.

Get a Personalised Recommendation
Custom · Pricing on request
Custom / Tailor-Made

Bigger team, bespoke Claude training, a blend of managed services and academy, or something not on this page? We'll scope it and build a plan around your goals and budget.

Request a quote
Get Started

Start Your AI Search Transformation

Tell us about your business. We'll audit your Google and AI search visibility, then deliver a custom, POPIA-compliant GEO + SEO + SEM strategy in 48 hours.

Ready to Dominate Search?

Complete our quick 3-step onboarding form and our strategists will build your custom growth plan.

Get Your Free Audit
From the Blog

Latest Insights

FAQ

Common Questions

Absolutely. Our SME Foundations package is designed specifically for business owners who want to learn how digital marketing works while building their first campaigns. At R2,500/month, you get direct coaching, a starter keyword list, and campaign setup guidance. The goal isn't just to spend your budget — it's to make you confident and capable, so every rand counts. As you grow, you can scale up to Growth Engine or Accelerator.

Since the April 2025 amendments, POPIA requires explicit opt-in consent for all electronic marketing (email, SMS, phone, WhatsApp). You must clearly identify yourself in every communication, provide easy opt-out mechanisms, and maintain a do-not-contact database. Remarketing audiences, cookie tracking, and lead capture forms all have compliance requirements. Non-compliance can result in fines up to R10 million. Every PeakRank package includes the POPIA compliance layer your business needs.

SME Academy packages (R2,500 – R10,000) blend education with execution. You learn alongside us — coaching sessions, workshops, dashboard walkthroughs — so you build internal capability. Professional tiers (R12,000 – R50,000) are fully managed: we handle everything and you focus on running your business. Both include full POPIA compliance. Many clients start in SME Academy and graduate to Professional as they scale.

GEO stands for Generative Engine Optimisation — the practice of optimising your business content so it appears in AI-generated answers from tools like Google AI Overviews, ChatGPT, Perplexity, and Gemini. Traditional SEO gets you ranked in search results; GEO gets you cited by AI when potential customers ask questions about your industry. As more South Africans use AI assistants to research products and services, businesses that aren't GEO-optimised risk becoming invisible to an entirely new discovery channel. Our GEO audits assess your brand's AI visibility, identify gaps in structured data and authoritative content, and build a strategy so that when someone asks an AI “Who's the best [your service] in [your city]?” — your business is the answer. GEO is included from our Growth Engine package upward.

According to SparkToro and Datos research (2024), nearly 60% of Google searches now end without a click — users get their answers directly from AI Overviews, featured snippets, and knowledge panels. A Seer Interactive study found that for organic results below AI Overviews, click-through rates dropped by up to 34.5%. This means traditional SEO alone is no longer enough. Businesses need to optimise for both traditional rankings and AI citation. PeakRank is South Africa's first agency to offer Generative Engine Optimization (GEO) alongside SEO and Google Ads — so your brand stays visible no matter how your customers search.

SEO is a long-term investment. Most clients see measurable improvements within 3-4 months, with significant traffic and ranking gains by month 6. Google Ads results are typically visible within 2-4 weeks as we gather data and optimise. Our SME coaching helps you understand these timelines so there are no surprises.

Ideally, yes — and you need GEO too. Google Ads delivers immediate traffic, SEO builds long-term organic visibility, and GEO ensures your brand gets cited by AI engines like ChatGPT and Google AI Overviews. Together, they cover the entire search landscape. This combined approach is what we call Search Everywhere Optimization. Our SME packages introduce all three concepts so you understand the full picture before investing heavily.

Yes. If you already manage your own campaigns but need help with POPIA compliance — consent management, privacy policies, do-not-contact databases, Form 4 implementation, cookie consent — we offer compliance-only consulting. Contact us for a custom quote.

SME packages are month-to-month from day one. Professional packages have a recommended 3-month minimum to allow campaigns to gather sufficient data and optimise properly. After that, everything is month-to-month. We don't lock you in — our results and your growth are the contract.